Interesting Ad-Racism or Clever Marketing?

This is old, but since I was talking about blonde white women in the media in relation to black woman, I decided to pull up this old ad for the roll out of the White Sony PSP. Is it racist? Or clever marketing. I will post all the pics I could find, to show you the ad campaign in as much of it's entirely as I am possibly able to.

Note this ad was a European Ad, never released in America. How well do you think this ad would go over in America?

The billboard ad:

The web campaign: