As I was twittering, I had a twittersation (yeah I twitter way to much) with Thembi about Annie The Chicken Queen. Yes, they named this woman Annie the Chicken Queen. She is the new face of Popeye's chicken. Now for me, if you are to have fried chicken, it should always be Popeye's. I loved the spicy chicken back in the day. If they made spicy tofu like this, my life would be wonderful. KFC could kick rocks. I know many a black people, myself included have a love/hate relationship with fried chicken. You don't want to fall victim to the stereotype, but then again fried chicken can be mighty tasty. I am guilty of this. I made it a rule way back in the day to only eat fried chicken around friends and family. Everyone else must think I hate the damned chicken. I don't eat it at all now because I got all vegetarian and stuff and vegetarian fried chick'n isn't really the same.
As per usual, I digress. Let's get back to Annie. Now I have posted a video of Annie The Chicken Queen, and I can't help but to think Annie hasn't yet left the plantation. I am really waiting for Annie to put a kerchief on her head, break out into a slave song, and to see some happy darkies pop up behind her singing about the wonderful chicken Annie has made for
Feisty Spokesperson “Annie the Chicken Queen” Tells It Like It Is
ATLANTA, GA (March 30, 2009) – For nearly four decades, the taste of Popeyes® Louisiana Kitchen has been winning fans with a bold, distinctive, unmistakably authentic taste – and now the brand is putting a human face – and voice – behind it. Today, Popeyes, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), kicks off a new television and radio advertising campaign featuring a real-life, no-nonsense mad truth speaker – a fictional Popeyes chef named Annie.
In the spots, created by Popeyes’ creative agency-of-record GSD&M Idea City, Annie addresses off-camera consumers directly from behind the counter, engaging them with her friendly yet blunt style: “I know what you want. Hey, I knew what you wanted before you knew.” Annie’s quips are interspersed with mouth-watering shots of Popeyes’ signature Bonafide™ chicken and Louisiana tenders being marinated in Louisiana seasonings and hand battered.
The new ads will run in :15 and :30 second spots on national cable TV focusing on several new promotions. For example, when Annie reveals an offer of two pieces of Bonafide™ chicken and a biscuit for just $1.99, she is straightforward in addressing the consumer, like when she says, “Get up off that floor...you heard me, sweetcakes.” As a chef, Annie is all-too-familiar with the careful preparation that goes into Popeyes’ food: “I work my fanny off making this chicken perfect, and they practically give it away.”
“We created Annie because we wanted to really capture the brand’s personality – honest, vibrant, youthful and authentic,” said Dick Lynch, chief marketing officer, Popeyes Louisiana Kitchen. “Everyone has a relative or a good friend who will give it to them straight, and that’s what Annie is all about.”
In addition, the Annie campaign is another opportunity for Popeyes to further distinguish itself among quick-serve restaurants. Lynch explains that in the category, most of the major companies feature animated or cartoon characters, not ‘real’ people. “Popeyes is the only real choice for delicious, Louisiana-inspired cooking, and we wanted our spokesperson to be as genuine as our food,” he explained.
Annie is so "fiesty", she serves a side of stereotypical black woman attitude with every piece of chicken.
How did they find a woman to actually do this role? What acting school did she go to? This one?