Black People Aren't Marketable In International Markets

Do you notice anything differences in the two pictures above?

Yeah some other folks noticed too. Apparently in international markets films with black people don't do very well. Mind you, it is understandable that the two black actors aren't as well known as some of the other actors, but is Kristen Bell or Malin Akerman international stars? Why not put Jean Reno on the poster, he is well known in France and other European countries?

Why is that even Will Smith as big as he is in America doesn't fare well with international audiences.

I guess I am perplexed because there seems to be this notion that America is a racist country, but other places are more enlightened? Any other countries more enlightened or just racist in a different way?